Stop Child Trafficking:
The proceeds from every Soft Hands Kind Heart Hand Cream sold are donated to our campaign partner ECPAT*, a global network of charities who are working to stop the traffic
king and sexual exploitation of children and young people around the world.
The campaign aims to raise awareness of the scale of the iss
ue, raise funding for vulnerable children and young people, and inspire those with decision-making power to effect change.
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These are the ways in which you can support the charity through The Body Shop. As i go on further in this proje
ct i should think about designing additional products for example like this campaign; petitions, card report
s and a Facebook page.
The design of the identity for this campaign is one that really inspires me and my style of working. I love the bright bold colours and my initial thoughts were to head for contemporary colours such as like these. This has been great inspirational research.
Stop Violence In The Home:
Why The Body Shop support this cause:
Domestic violence happens everywhere. At least 1 in 3 wo
men around the world are beaten, coerced into sex, or otherwise abused in her lifetime. In many cases, the abuser is a member of her own family or someone known to her. Stop Violence in the Home is a global campaign created by The Body Shop 10 years ago to inspire customers and employees to get active against domestic violence. Our campaign aims to raise awareness of the issue and generate funds to help those affected.
Where it all began:
In 1994, The Body Shop launched a ground-breaking campaign in Canada. In that first year of campaigning The Body Shop raised $155,000 for violence prevention and recovery programmes and received the Grand Award from the United Nations for addressing this important issue. Soon to follow in Canada's footsteps were The Body Shop in Malaysia, the Philippines and the United States. These pioneers inspired the launch of the global Stop Violence in the Home campaign
in 2003.
A truly Global Campaign:
By 2006 the campaign had reached 47 markets across the world. In 2008, Stop Violence in the Home will run in 56 markets. Since the first campaign was launched, more than £2.6 million has been raised. These funds are vital in the fight to stop domestic violence, but fundraising is only half the story of what our campaign has achieved. Bold, innovative, groundbreaking, even law changing, the achievements of employees and customers in raising awareness and changing attitude
s has been truly remarkable.
View the report published in 2006 by UNICEF and The Body Shop: Behind Closed Doors - the impact of domestic violence on children.
View the new website for the Stop Violence campaign in Asia. You can make a pledge to support the campaign and plant a virtual daisy at www.stopdomesticviolencenow.com .
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Again other aspects of the campaign such as reports and websites, the more i find the more i want to create which means i have a lot to do!
The overall look of this campaign is a sky blue with a peaceful flower, it suggests serenity and calm accompanied by a friendly handwritten care-free typeface. I am not sure if i want to take this style with me through to my ou
tcomes, I will have to do more researching and see what is needed for this particular subject and judge from there.
Stop HIV:
In March 2009, The Body Shop and MTV unite for the Yes Yes Yes campaign, taking action against one of the most destructive epidemics to ever hit humankind: HIV/AIDS.
'Join our campaign and get your hands on our tantalising Lip Butter. All proceeds from every Lip Butter sold goes to raising HIV and AIDS awareness around the world (In the UK this is £3.98).'
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The identity involved with this campaign has a real contemporary take on an olden vintage american theme i feel. The colours make me think of the old Propaganda posters for the World War, with the big assisting chunky text. I quite like its strong appearance however.
